Double Glazing on the Web

Project Brief.

The revolutionary brand ‘Double Glazing On The Web’ was the first website in the UK to provide consumers with Price Transparency in the retail double glazing market place with an industry leading online double glazing quoting system for uPVC windows, doors and conservatories.

Unique Business Strategy

The business strategy created the very first online sales and marketing operation within the double glazing industry by publishing prices on the Internet via a unique online quoting engine and using telemarketers instead of sales representatives in the sales process, significantly reducing company overheads, cutting out up to 20% operating costs whilst substantially increasing Net Profit Margins.

Internet Marketing Consultancy

Whilst assisting in all aspects of business and marketing strategy, we worked very closely alongside a highly experienced group of digital experts to further enhance the reach of the company’s online brand. We developed a quality focused content plan which substantially improved the overall SEO performance of the website, achieving Google Page 1 ranking for key search terms such as: ‘double glazing’, ‘double glazing prices’ and ‘double glazing quotes’.

Increased Profits

Within the first 6 months the company’s turnover soared to 60K per month with an excellent Gross Profit Margin. During this time, we improved upon the sales and marketing strategy, devising intelligently executed e-marketing campaigns, improved sales scripts and marketing materials whilst providing sound strategic advice and consultancy.

Lead Generation

The unique digital marketing strategy proved to be so successful that the website was acquired by ICAAL, (another one of Street Credits’ clients), who subsequently transformed the business model into a lead generation website delivering homeowners across the UK with instant access to online prices as well as a choice of trusted local installers. Double Glazing on the Web was acquired from ICAAL by Leads 2 Trade Ltd in 2018 in one of the double glazing industry’s biggest digital marketing acquisitions.

Project Info.


Double Glazing on the Web


Business Consultancy, Search Engine Optimisation, Web Design, Graphic Design, Transparency Strategy, Marketing Strategy, Internet Consultancy, Copy-Writing